Shakira presents 'Dai Dai', the official song of the 2026 World Cup

Shakira officially presented 'Dai Dai', the song that will be the soundtrack for the 2026 World Cup. The launch marks the return of the Barranquilla-born artist to music for major international competitions, solidifying her historical connection with FIFA tournaments.

What happened

The Colombian singer revealed the track through a video that circulated on social media and streaming platforms. The song was created specifically to accompany the next World Cup, which will be held in North American territory with venues in the United States, Mexico and Canada.

The project brings Shakira together with FIFA in a collaboration aimed at generating anticipation around the world's most important football tournament. The song's production involved participation from renowned producers in the international music industry.

Why it matters

For Colombia and Latin America, Shakira's return as an official World Cup artist represents recognition of her global trajectory. The Barranquilla native had already been prominent in previous editions of the tournament, establishing herself as a representative voice in key moments of international football.

'Dai Dai' joins the tradition of songs that mark eras in World Cups. These tracks transcend sport and become cultural anthems that accompany millions of fans throughout the tournament.

Key fact

• Shakira is the second Colombian artist to be chosen for an official World Cup song in recent decades
• The 2026 World Cup will be the first to be held with three host countries simultaneously
• The song will be available on all digital music platforms

What's next

As the tournament approaches, 'Dai Dai' will gain presence in broadcasts, promotional events and public spaces related to the World Cup. The song will be part of the event's sonic identity over the coming months, accompanying the countdown to 2026.

The track is expected to be used in the opening ceremony and at various key moments of the tournament, reinforcing its position as the official anthem of the competition.

Factor Partido perspective

For Colombian football, this announcement represents more than just a song. It is a reminder that music and sport are universal languages that transcend borders. Shakira carrying Colombia's voice on a world stage strengthens the emotional connection that exists between our country and the passion for football. In 2026, when 'Dai Dai' plays, millions will remember that football is also culture, rhythm and identity.